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5890  CARTAGO DR.
LANSING, MI  48911
Phone: 517-937-2344
literature@basalesreps.com

B&A Sales is a highly successful Manufacturer's Representative organization focused primarily on serving the pol and spa industry. Established in 1983, we have been calling on Spa OEM's, Pool Distributors, Multi-Store Retailers and Swimming Pool Builders. The cornerstone of our organization has been founded on formingo alliances with quality manufacturers of new and innovative producs. Our continued success is attributed to the dedication of these manufacturers of new and innovative products. Our continued success is attributed to the dedication of these manufacturers and our knowledge and experience in securing business and diligently servicing customer accounts.

Experience: We have over thirty years of experience servicing the pool and spa industry.

Relationships: Through the years, our diversified staff and agents have developed strategic and steadfast customer relationships with pool and spa manufacturers.

Sales & Marketing: Our organization possesses expertise in sales and marketing. Our goal with any product is to work simultaneously with our manufacturers, customers, and architects (when applicable) to develop sound marketing approaches to insight consumer awareness and demand.

Focus: Our organization stribes to represent manufacturers of products that are compatible with our present product base, thereby allowing us to optimize our efforts to simultaneously increase market share of the companies we represent.

 
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